If you’re savvy enough to plug-in to our new, post-GDPR world, you know that it’s time for marketing to change. Again. So shouldn't a compelling narrative lead the way? If you're like anyone with a pulse, most of us know that it's time to align with the human perspective--not just the "marketing" perspective; to go beyond mere moments, gimmicks or activations, but to make value-based approaches to marketing the main driver of retention within the customer journey.
Customers no longer want to be marketed to. They want to be supported—with a closer sense of relationship and an experience to show that growth-minded companies are in it for more than just the transaction. The days of brands showing up with an unauthentic voice are numbered, because what once happened in advertising is now happening to digital. That is: formulaic, copy-cat approaches that telegraph the strategy, rather than conveying a sincere interest in engaging the customer by their terms—and not by a quarterly earnings statement.
My services include:
Need more proof? Click here to get a snapshot of where I've been and what I've done. Or contact me now for a free quote and consultation.
Technology Financial Services Health & Wellness Automotive Real Estate
USA UK AU EU HK SG
Copyright (c) 2018 Michael Burns - All rights reserved.