In 2019, getting traffic to your website through things like SEO, social media, and email marketing in hardly the beginning. With all things being equal in a world full of copy-cat competitors, the magic ingredient is narrative.
If you want to focus on building authentic interactions, it's time to align with the human perspective. It’s not just about answering the simple questions such “how will this help me?” but more about “do you really care about me?” and “do we really belong together?” In short: customers no longer want to be marketed to. They want to be supported with a closer sense of relationship from awareness to loyalty, and with an experience to show that growth-minded companies are in it for more than just the transaction.
My services include:
Brand Storytelling/Copywriting - Establishing your style and tone to achieve more impact throughout the entire customer experience, especially for challengers and niche’ players who are up against well-entrenched incumbents.
Creative Strategy - Defining key points of creative strategy, from Creative Brief to Go-to market ideas to help drive align teams and customers with bigger thinking, and manage expectations.
Demand Generation - Email marketing, landing page copywriting to help stay top of mind with customers who are looking for answers.
Content Marketing - From thought-leadership content to ghostwriting for CEOs on blogs, to solution briefs, case studies, white papers, to writing for mWeb, responsive websites and more.
Social Media - Developing ideas that are worth sharing on Linkedin, Twitter, Facebook and more.
Need more proof? Call me for a free quote and consultation.
Technology Financial Services Health & Wellness Automotive Real Estate
USA UK AU EU HK SG
Copyright (c) 2019 Michael Burns - All rights reserved.