in a world full of sound-alike competitors, the future belongs to immersive experiences.
We've all seen it enough lately to say that it's time for marketing to change. Again. So shouldn't your narrative lead the way, rather than follow? If you're like anyone with a pulse, most of us know that it's time to align with the human perspective--not just a "marketing" perspective; to go beyond mere moments, gimmicks or activations, but to make value-based approaches to marketing the main driver of retention within the customer journey.
Suffice it to say: Customers no longer want to be marketed to. They want to be educated. And with it, a closer sense of relationship and an experience to show that growth-minded companies are in it for more than just the transaction. Even more, the days of brands showing up with an unauthentic voice are numbered, because what once happened in advertising is now happening to digital. That is: formulaic, copy-cat approaches that telegraph the strategy, rather than conveying a sincere interest in customer engagement and loyalty.
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