It still feels like yesterday. I began as a music journalist more than 14 years ago, writing about up-and-coming bands on the indy circuit. I knew that I wanted to be on the creative side, but I just didn't know exactly where. So within just a few years, I transitioned to advertising, cutting my teeth as a freelance copywriter for local retail clients. Two years later, I moved from small to large projects, and found my first agency gig in print work for Buick, Oldsmobile, and GMC Truck. A short time after realizing that I liked the transparency of digital, I moved into projects for Microsoft, Bristol-Myers Squibb, Universal Pictures and others. Eventually, the list of projects grew to more than two dozen Fortune 500 brands, growing my skills as a conceptual Copywriter to Creative Director, to UX Writer and Digital Marketing Strategist.
Today, my beat is to navigate and implement big ideas and strategic decisions in the face of ambiguity, while creating and managing creative execution for projects that range from brand messaging and demand generation that targets strategic and functional buyers, to user experience projects targeting digital-savvy consumers. I’m mostly involved in new product launches, refresh initiatives, and demand generation campaigns for start-ups, digital agencies, and Fortune 500 brands. About a 60/40 mix between B2B and consumer.
Personality-wise? Creative, passionate, inquisitive. INFJ. Midwesterner. Pragmatist. You could say that I maintain a “beginner’s mind” for the work, and prefer a “test-and-learn” approach whenever ambiguity is a central issue. My philosophy to the work that I do is that great ideas don’t happen without a broad sense of questioning and analysis, and a dedication to ensuring that strong marketing foundations are smartly supported with on-strategy execution.
What to expect if we work together? A curious mindset to challenge long-held assumptions; lots of opinions across Brand, Product, UX, Demand Gen, and anything related to content. Willingness to adapt, but never complacent or rigid with big projects. Knack for translating complex subject matter into compelling narratives and strategy to help brands stand-out. Ready to delve deeper, add value, take on tough problems, leverage best practices, divide and conquer--and a sense of humor to boot!
Current interests: Trends in digital marketing, especially with regard to creating immersive experiences. Decision science. Mental models. Challenger brands. Narrative as a catalyst for better UX. Social networks. Growth hacking and demand generation. And just about anything connected to creating new experiences that bring customers closer to the brands and the technologies that they love. Cloud, A.I., Blockchain, Cryptocurrency, Fintech, eCommerce, Transformative tech, Biohacking.
What I’m looking for? Ideally, a solid team with big goals in challenging the status quo, or an industry leader that is seeking to mitigate disruption coming from a challenger or new technology. Could be in a well-funded start-up, or in a nimble business unit that needs a Go-to strategist/writer to handle all things marketing and creative across digital and mobile to improve brand influence and drive demand.
Location: I mostly work with growth-minded clients in major markets including New York, Chicago, Los Angeles, San Francisco, Boston, Denver, Seattle, Portland, Salt Lake City, Washington, D.C., Austin and Silicon Valley.
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