I found my conceptual roots on the piano as I was growing up, and was influenced by my grandfather, Bill O'Connell, a Jazz musician who took the time to mentor me on the finer points of conceptual ideas. It was less than predictable at that stage what impact it would have on my creativity in other aspects of my life. Years later, with the advent of the public Internet and a huge desire to migrate from music journalism and print media to the digital side of business, it was just a matter of time before I would find my way to consumer and B2B marketing, cutting my teeth on digital campaigns for Microsoft, Bristol-Myers Squibb, and Universal Pictures. Over time, my work has grown to a formidable list of work for Fortune 500 brands.
Today, my beat is to navigate and implement big ideas and strategic execution in the face of ambiguity, while managing multifaceted projects that range from ideation and conceptual development, to go-to market strategy and demand generation. I’m mostly involved in new product launches, refresh initiatives, and demand generation campaigns for Fortune 500 brands, and a few challengers. About a 60/40 mix between B2B and consumer marketing.
Who I’ve worked with? Agency and direct client work with HPE, Dell, Microsoft, Cisco, SAP, Samsung. AMD, Freescale, Motorola, Atmel, AOL, AT&T, Tata Communications, Walmart eCommerce, Expedia, Visa, MetLife, FICO, ABN-AMRO, RW Baird, QuantAdvisor, GMC Truck, Oldsmobile, Buick, Mercedes-Benz, to name a few.
Personality-wise? Creative, passionate, inquisitive. INFJ. Midwesterner. Pragmatist. You could say that I maintain a “beginner’s mind” for the work, and prefer a “test-and-learn” approach whenever ambiguity is a central issue. My philosophy to the work that I do is that great ideas don’t happen without a broad sense of questioning and analysis, and a dedication to ensuring that strong marketing foundations are smartly supported with on-strategy execution.
What to expect if we work together? A curious mindset to challenge long-held assumptions. Lots of opinions across Brand, Product, UX, Demand Gen, and anything related to engaging customers. Willingness to adapt, but never complacent or rigid with big projects. Knack for translating complex subject matter into compelling narratives and strategy to help brands stand-out. Ready to delve deeper, add value, take on tough problems, leverage best practices, divide and conquer--and a sense of humor to boot!
Current interests: Trends in digital marketing, especially with regard to what's next for creating immersive experiences using Virtual Reality (VR) and Augmented Reality (AR). Decision science. Mental models. Challenger brands. And just about anything connected to creating new experiences that bring customers closer to the brands and the technologies they love.
News I follow: CRM, Event Marketing, Blockchain, Cloud, Fintech, HealthIT, Cyber Security, IoT, Augmented and Virtual Reality.
What I’m looking for? A solid team with big goals in challenging the status quo, or an industry leader that is seeking to mitigate disruption coming from a challenger or new technology. Could be in a well-funded start-up, or in a nimble business unit that needs a go-to strategist/writer to handle all things marketing and creative execution across digital and mobile to improve brand influence and drive demand.
Location: I mostly work with growth-minded clients in major markets including New York, Chicago, Los Angeles, San Francisco, Boston, Denver, Seattle, Portland, Salt Lake City, Washington, D.C., Austin and Silicon Valley.
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